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# Global Mascara Sales Market 2017 : Industry Size, Shares, Insights, Demand and Analysis to 2022

May 29, 2017 by Nicole Austin / 0
Mascara Sales

Latest industry research report on Global Mascara Sales Market 2017: Industry Research, Size, Shares, Key Trends, Demand, Analysis, Performance, Growth, Segmentation, Parameters, Consumption and Prospects to 2021.

“Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.

The product that people would recognize as mascara today did not develop until the nineteenth century. A chemist named Eugene Rimmel developed a cosmetic using the newly invented petroleum jelly. The name Rimmel became synonymous with the substance and still translates to “mascara” in the Portuguese, Spanish, Greek, Turkish, Romanian, and Persian languages today.

Across the Atlantic Ocean and at roughly the same time, in 1913, a man named T. L. Williams created a remarkably similar substance for his sister Maybel. Later in 1917, T. L. Williams started a mail-order business from the product that grew to become the company Maybelline.

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The mascara developed by these two men consisted of petroleum jelly and coal in a set ratio. It was undeniably messy, and a better alternative was soon developed. A dampened brush was rubbed against a cake containing soap and black dye in equal proportions and applied to the lashes. Still it was extremely messy. No significant improvement occurred until 1957 with an innovation by Helena Rubinstein.”

Scope of the Report:

This report focuses on the Mascara Sales in Global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.

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Market Segment by Manufacturers, this report covers

- L’Oreal
- Estee Lauder
- Procter & Gamble
- LVMH
- Coty
- Avon
- Shiseido
- Amore Pacific
- Missha
- Chanel
- Mary Kay
- Alticor
- PIAS
- Natura
- Revlon
- Oriflame
- Groupe Rocher
- Kose Corp
- Beiersdorf
- DHC
- Thefaceshop
- Gurwitch
- Pola Orbis
- Marie Dalgar
- Elizabeth Arden

Market Segment by Regions, regional analysis covers

- North America (USA, Canada and Mexico)
- Europe (Germany, France, UK, Russia and Italy)
- Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
- South America, Middle East and Africa

Market Segment by Type, covers

- Regular Mascaras
- Waterproof Mascaras
- Water Resistant Mascaras

Market Segment by Applications, can be divided into

- Age 12 to 17
- Age 18 to 24
- Age 25 to 44
- Age 45 to 64
- Other

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### Nicole Austin

This is Nicole Austin is Assistant Manager and senior principal of the Market Research Store, a market research firm located in Florida, New York. I am Post Graduated of University of Miami, where I received MBA in Research and Development Management. I started Market Research and Analysis from a young age and most of my skills and knowledge are self taught. Find me on Google, Linkedin,Facebook View all posts by Nicole Austin

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