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# Facebook to Guide 25K Female Entrepreneurs in Odisha

September 4, 2017 by Tushar Imade / 0

In collaboration with Facebook, the social media giant, the state government might conduct workshops for women SHGs (Self-Help Groups) and MSMEs (Micro, Small and Medium Women Entrepreneurs) on skills of digital marketing.

Almost 25,000 women SHGs and MSMEs might be trained in the coming 1 Year as fraction of the scheme. The move was made this week at a conference led by L N Gupta, the MSME secretary. The meeting was also attended by administrators from the social media major based in the U.S. The workshops will be conducted at different locations such as Cuttack, Bhubaneswar, Berhampur, Balasore, Sambalpur, Angul, Rayagada, Rourkela, Puri, Jeypore, and Keonjhar.

As per an authorized note, the main goal of these workshops is to assist train and skill SHGs, MSME entrepreneurs, and artisans of the state of Odisha to grow their business and go digital by controlling the social media. “Facebook group will educate them the digital skills for marketing of their individual services/products so as to elevate their reach to intended and larger user base. The workshops will not only give power to the MSME entrepreneurs digitally, but also provide a platform for communication,” claimed Gupta to the media in an interview.

On a similar note, in a post on Facebook, Chief Financial Officer of Facebook, Sheryl Sandberg, claimed that both the employers and government should make an additional attempt to lend a helping hand to parents, particularly single mothers, who were fighting hard to raise their kids. “We all have a liability to aid fathers as well as mothers balance their errands at home and work,” Sandberg stated in the Facebook post last week on the occasion of Mother’s Day. She further claimed that it was time for public policies of the U.S. to get closer with what the values demand and what people deserve.

“To begin, it is time to lift the central minimum salary. 66% of ‘minimum salary’ employees are females. Increasing the salary might decrease pay variation and aid millions of families living near or in scarcity,” Sandberg added. The 47-year-old Chief Financial Officer said that almost 40% of the U.S. families with kids rely on a female as the main source of income.

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